Star Jalsha: Leading BGEC Market for 100 Weeks

Star Jalsha, the beloved entertainment hub in Bengal, has reached an exceptional achievement — 100 uninterrupted weeks as the premier channel in the BGEC market. Throughout these remarkable weeks, Star Jalsha has consistently held a leading viewership advantage of over 17% compared to its closest rival, capturing almost 47% of the BGEC market (WB-U, 15-50 ABC, Wk37’23-Wk31’25). This success illustrates the channel’s profound and lasting bond with audiences throughout the state, from bustling urban centres to the most secluded rural areas.

Redefining Bengali Television for 16 Years

For over 16 years, Star Jalsha has been at the forefront of revolutionising Bengali television. It pioneered the inclusion of the industry’s first male protagonist in Khokababu and has introduced cherished characters such as Sreemoyee, Maa, Gaatchora, Joba, Mohor, Ishti Kutum, and Khukumoni. These characters have repeatedly struck a chord with viewers, evolving into cultural symbols that inspire millions across Bengal, even prompting adaptations of their narratives into various languages across the network.

Impactful Characters and Themes

In the past 100 weeks, characters like Geeta, Kothha, and Rangamoti have transcended television, emerging as beacons of courage, resilience, and change. Parashuram, with his relatable appeal, has become a representative voice for the common Bengali man, resonating deeply with middle-class families in rural, urban, and metropolitan Bengal. Additionally, series such as Shubho Bibaho, Chirosokha, and Anurager Chowwa have seamlessly combined entertainment with significant social themes, reinforcing Star Jalsha’s image as a reflection of society and as a tool for transformation.

Diverse Narratives and New Launches

From romantic campus tales to heroic dramas, and from a tribal girl shattering stereotypes to a daughter-in-law pursuing her aspirations, Star Jalsha continues to weave an intricate tapestry of empowering stories. The latest addition, Raj Rajeshwari Rani Bhabani, based on the divine journey of a girl chosen by Maa Bhavani, has already captivated Bengal’s imagination, securing its place as the leading show in the region.

Commitment to Future Stories

As Star Jalsha commemorates 16 years of captivating Bengali audiences, it remains dedicated to delivering fresh and inspiring narratives to every household across Bengal. With an exciting array of upcoming launches and festive programming on the horizon, including the new venture Compass, the channel reaffirms its promise to evolve alongside its viewers, cherishing the profound emotional ties it shares with them, and enhancing that relationship with each new story unveiled. 100 weeks completed, with an endless stream of stories yet to tell.