Amagi Media Labs Raises Rs 805 Crore Ahead of IPO
Adtech innovator Amagi Media Labs has secured Rs 805 crore from anchor investors at the maximum price point of Rs 361 for each share, just prior to its IPO launch on January 13. As per regulatory documentation, Amagi issued over 2.22 crore equity shares to 42 anchor investors at a unit price of Rs 361 to accumulate Rs 805 crore. The anchor book attracted a diverse group of leading local mutual funds alongside global institutional investors.
Key players in this anchor round include SBI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund, Tata Mutual Fund, Motilal Oswal Mutual Fund, Franklin Templeton, along with prominent global entities such as Goldman Sachs, Societe Generale, and Fidelity among others. A significant proportion of the anchor allocation came from domestic mutual funds, highlighting robust confidence from local institutional investors.
The Bengaluru-based enterprise’s IPO worth Rs 1,789 crore consists of both a fresh issue and an offer-for-sale (OFS) from existing stakeholders. Funds raised from the fresh issue will be allocated to enhancing Amagi’s technology and data systems, broadening its global presence, and pursuing strategic acquisitions, while the OFS will offer partial exits to both early and late-stage investors.
The subscription period opens on January 13 and concludes on January 16. The company has set the lot size at 41 shares, which means the minimum investment for retail investors will be roughly Rs 14,800 at the higher end of the price range.
Established in 2008, Amagi operates an advanced cloud-managed advertising platform specialising in connected TV (CTV) and programmatic advertising, allowing brands to execute targeted campaigns across streaming services. The majority of its revenue is generated from overseas markets, especially the United States.
Financially, Amagi has shown impressive growth. For the fiscal year ending March 2025 (FY25), the company reported a revenue of approximately Rs 1,162 crore. In the first half of the current fiscal year (H1FY26), Amagi achieved revenues of Rs 706 crore, alongside a profit of Rs 6.5 crore.
After the issue, Amagi is projected to reach a valuation exceeding Rs 7,800 crore at the upper end of the price range.