Anmasa: Funding Boost for a D2C Grocery Startup

Anmasa, a direct-to-consumer (D2C) grocery startup, has secured $1.1 million in a pre-seed funding round. This round was co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, with contributions from several angel investors.

Investment for Expansion

The newly acquired funds will be directed towards scaling operations and expanding offerings in a competitive market, as stated by Anmasa in a press release.

About Anmasa

Founded in 2024 by Yatish Talvadia, a former founder and CEO of Milkbasket, along with Shailendra Upadhyay, Anmasa is dedicated to providing healthy and freshly processed kitchen essentials. The startup focuses on items like cold-pressed flours, wood-pressed oils, and spices.

Omnichannel Model

Anmasa operates an omnichannel model, featuring an experiential store located in Gurugram and offering 90-minute online deliveries. The goal is to provide customers with customized and fresh products tailored to their needs.

Future Plans and Market Position

Anmasa is keen on expanding its distribution of staples and aims to enhance transparency in the food ecosystem through its retail stores. The startup plans to introduce 10 new outlets and microprocessing centres across Delhi-NCR by the end of the quarter.

Market Insights

Research indicates that the staples market in India is valued at approximately Rs 80,000 crore. Besides established brands like Aashirvaad, AWL Agri Business Fortune, and Pillsbury, emerging entrants such as Anmasa and Emami are now entering the landscape.