Apna Mart: Restructuring at AI-Driven Grocery Delivery Startup

Apna Mart, a grocery delivery startup supported by Accel and Peak XV, has made the decision to reduce its workforce by approximately 10%. This marks the company’s first reported layoff in the quick commerce sector. According to a report from ET, this move is part of a restructuring strategy associated with the adoption of AI technology and the transition of its base from Bengaluru to Gurugram.

The layoffs have affected around 35 to 40 employees across various functions. The organization noted that certain roles became obsolete due to automation driven by AI, and some employees could not relocate for operational reasons. Apna Mart has transferred its product and technology teams to Gurugram, while its operational teams remain in other cities where the company currently operates.

Startup Superb has sought additional details from the company regarding this restructuring.

About Apna Mart’s Business Model

Founded by Abhishek Singh and Chetan Garg, Apna Mart employs a franchise-led quick commerce model that targets Tier II and Tier III cities. The startup is renowned for delivering groceries in roughly 10 minutes and competes with other players like Blinkit, Swiggy, and Zepto. Unlike models that operate solely through dark stores, Apna Mart utilises an omnichannel strategy akin to Reliance Retail’s JioMart.

Currently, Apna Mart is functional in 14 cities across Jharkhand, Chhattisgarh, and West Bengal.

Funding and Financial Performance

Back in March of last year, Apna Mart secured Rs 214.5 crore (approximately $25 million) in equity and debt from investors, including Fundamentum Partnership Fund and Accel. Startup Superb has reported that Apna Mart has successfully raised roughly $40 million through multiple funding rounds.

For the fiscal year 2025, Apna Mart disclosed a net loss of Rs 75.8 crore on revenues of Rs 190 crore. The company asserted that its revenue surged to Rs 500 crore in fiscal year 2026, although it did not reveal details regarding its bottom line.