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BellaVita Reports Profits in Personal Care Sector

BellaVita, a Gurugram-based personal care and beauty brand, has announced a profit of Rs 25 crore for the fiscal year that concluded in March 2025. This reflects a considerable reversal from the loss recorded in FY24. The notable improvement is attributed to robust revenue growth and enhanced cost efficiency.

The brand’s operating revenue experienced a remarkable increase, rising 2.5 times to Rs 456 crore in FY25, up from Rs 184 crore in FY24, as per the financial records obtained from the Registrar of Companies (RoC). BellaVita’s revenue is predominantly generated from the sales of fragrances, skincare, and personal care products, distributed through online marketplaces and the brand’s own channels. Sales from these product lines serve as the company’s primary revenue source.

Cost Analysis of BellaVita

For this fragrance-focused brand, the cost of materials constituted the largest expense, accounting for 39% of total costs. This cost increased 2.7 times, rising to Rs 171 crore in FY25 compared to Rs 64 crore in FY24. Additionally, advertising expenditures comprised 21% of total costs, climbing by 37% to Rs 90 crore. Commission costs surged to Rs 64 crore, with shipping expenses amounting to Rs 42 crore.

Employee benefits contributed Rs 42 crore and various overhead costs added another Rs 28.5 crore to total expenses during the fiscal year. Overall, BellaVita’s total expenditures escalated by 92% to Rs 437.5 crore in FY25, up from Rs 228 crore in FY24. For a more comprehensive breakdown of expenses, consult various financial sources.

Financial Performance and Growth

As BellaVita’s revenue exceeded expense growth, the company achieved profitability, reporting a profit of Rs 25 crore, in contrast to a loss of Rs 40 crore in FY24. The EBITDA margin for the same fiscal period was recorded at 4.61%.

On a unit basis, BellaVita expended Rs 0.96 to generate a rupee of operating revenue in FY25, an improvement from Rs 1.24 in the previous year. Regarding balance sheet data, the company’s current assets increased to Rs 119 crore, while cash and bank balances at the end of FY25 stood at Rs 4 crore, an increase from Rs 1 crore in the preceding fiscal year.

Investment Highlights

BellaVita, as reported by various sources, has garnered a total of $58 million in funding thus far, with Sanjeev Kumar Taparia and Ashutosh Taparia identified as key investors. This profitability milestone is encouraging for a company that has demonstrated the intention and effort expected from ambitious startups.

The brand has appeared active and engaged from an external perspective, exploring numerous strategies with success. Clearly, some initiatives are yielding results. Sustaining this growth trajectory in FY26 will align BellaVita with a select group in an industry where top-line revenue is often achieved through costly advertising campaigns. Achieving a topline of Rs 500 crore while also recording profits is a promising sign. BellaVita has undoubtedly established a personal care brand with significant appeal, marking it as one to watch in the coming years.

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