Betterhood: Leading Preventive Pain Care Brand Secures Seed Funding
Betterhood, a brand focused on preventive pain care, has successfully raised Rs 11.5 crore in a seed funding round spearheaded by Sauce. Kairon Capital, an existing investor, also joined in on this funding round. Earlier in March, the Bengaluru-based startup had already secured Rs 5 crore in the same round, led by Kairon Capital, with contributions from Yogesh Kabra, Rishubh Satiya, Rohit Chawla, Sifat Khurana, and Shayamal Vallabhjee.
Utilisation of Funds
The funds raised will be directed towards enhancing its product portfolio, expanding distribution networks in both quick commerce and modern retail, and scaling the company’s content along with its physiotherapist community.
About Betterhood
Founded in October 2024 by Vikram Kadam and Neha Zade, Betterhood aims to establish a preventive pain care brand that addresses early indicators of back, neck, and joint discomfort. Its product offerings encompass ergonomic supports, orthotic soft goods including back, knee, ankle, and wrist supports, as well as pain relief and recovery items.
Market Potential
Market research referenced by the company indicates that these categories constitute a market valued at roughly Rs 20,000 crore in India, with growth rates in the low to mid-teens.
Community Initiative: Physio Circle
Betterhood is also building Physio Circle, a nationwide community of physiotherapists dedicated to promoting awareness about posture, pain prevention, movement, and recovery. Currently, this community boasts over 7,000 physiotherapists.
Educational Programs
The startup has launched The Physio Edge, a certification programme aimed at early-career physiotherapists, intended to bridge the gap between academic training and clinical practice.
Customer Engagement and Educational Content
Since its inception, Betterhood claims to have served over 200,000 customers and produced 1,500 pieces of educational content across various platforms, highlighting topics related to posture, pain prevention, movement, and recovery.
Recent Developments in the Industry
Recent funding activities in the sector include Nivaan Care, which raised $7 million to enhance its non-surgical chronic pain management clinics. CURAPOD, a wearable pain management device from Litemed, secured Rs 20 crore in a pre-Series A round, aimed at expanding its photobiomodulation-based technology. Additionally, Heatronics raised Rs 1.8 crore to support its preventive pain management and heat therapy devices. In 2025, Zanskar raised Rs 2.8 crore to broaden its pain care portfolio and invest in R&D for chronic pain and recovery solutions. Stance Health also acquired $1 million to develop its tech-enabled musculoskeletal care model, which integrates diagnosis, physiotherapy, and recovery programmes.