Climaty AI Secures $2 Million for Sustainable Marketing Solutions

Climaty AI, a pioneering company in climate and marketing technology, has successfully secured $2 million in funding. This investment round was spearheaded by Turbostart, alongside contributions from various angel investors. The funds will be directed towards enhancing its Agentic AI ecosystem and fostering global expansion to deliver eco-friendly marketing solutions to both brands and agencies, as stated in an official press release.

About Climaty AI

Founded in 2025 by Neel Pandya, Climaty AI assists brands and agencies in quantifying the carbon footprint of their media activities. They optimise marketing campaigns through Programmatic+ intelligence, while also ensuring responsible emissions offsetting.

The Advertising Landscape

Recent market studies indicate that global advertising expenditure has surpassed $1 trillion. Alarmingly, around 37% of this budget is wasted due to ineffective targeting, subpar creative content, and duplication of efforts. Climaty AI aims to rectify these issues through its innovative Agentic AI ecosystem, a self-learning marketing infrastructure that adapts in real-time to achieve set objectives and manages campaigns comprehensively, incorporating human oversight throughout the process.

Features of Agentic AI

Climaty offers four Agentic AI-driven media agents—Campaign Builder, Creator, Optimizer, and Analytics. These tools are designed to revolutionise industry operations by eliminating manual inefficiencies, thereby allowing media planners to dedicate more time to strategic initiatives and enabling agencies to produce quicker and more accurate results.

Early Traction and Future Plans

The startup has already exhibited notable progress with a pilot programme for Opella, which has improved marketing effectiveness while reducing carbon emissions. Its solutions have undergone rigorous testing in various sectors including edtech, consumer healthcare, automotive, and consumer packaged goods, showcasing their versatility across different marketing contexts.

Climaty AI is poised to further develop its unique Agentic AI technology and broaden its reach into APAC, EMEA, the UK, and North America—regions where there is a growing demand for sustainable and high-performance marketing strategies.