Consuma: Transforming Consumer Research with AI

Consuma, an innovative startup intending to redefine traditional research methodologies such as surveys and focus groups, has successfully secured $1.3 million (approximately Rs 11.16 crore) in a seed funding round. This funding was led by Equirus InnovateX Fund and saw involvement from notable angel investors, including Abhishek Goyal, Mekin Maheshwari, Bhavik Dholakia, Harsh Shah, Arnav Kumar, Shiv Kapoor, Biswa Kalyan Rath, and others. Previously, the Bengaluru-based startup garnered $200K in a similar funding round from Expert DOJO and other contributors. The funds will primarily be used for technological advancements and market growth, both within India and internationally, as stated in a press release from Consuma.

Mission and Vision of Consuma

Established in 2021 by Abhilash Madabhushi, Consuma is an AI-centric startup aspiring to revolutionise the approach brands take towards consumer research. By substituting conventional surveys and focus groups with AI-enhanced analyses of digital behaviours, Consuma empowers brands to obtain quicker, more comprehensive, and cost-effective insights.

Adapting to Consumer Change

According to Abhilash Madabhushi, the founder, consumers are evolving at a remarkable pace, and brands require research methodologies that can match this rapid evolution. They are developing technology to elevate consumer research into the AI era, offering distinctive insights within minutes instead of months.

Efficiency in Research

Consuma asserts that brands can now conduct research in just 30 minutes, down from the traditional 2-3 months, at one-tenth of the cost, while analysing 1000 times more data. Within less than six months following its public launch, the company reports collaboration with over 35 international brands, including Godrej and Britannia.