DecorTwist: D2C Home Décor Brand Raises $200K in Funding

DecorTwist, a D2C home décor brand, has secured $200K in a bridge pre-Series A funding round led by angel investor Tejas Paresh Lodaya. The funds will be allocated to enhancing inventory to respond to the increasing consumer demand, introducing new products, and expanding into quick commerce platforms, according to a press release from DecorTwist.

About DecorTwist

Founded in 2022 by Anupam Rajey, DecorTwist focuses on offering high-quality home products across a variety of categories, including dining, decor, gardening, furniture, pooja essentials, and gifting, all under one roof. The brand is dedicated to providing stylish and accessible solutions for every household, with handcrafted, affordable items designed to create memorable experiences while addressing the diverse needs and preferences of customers.

Vision for the Future

According to Anupam Rajey, the founder of DecorTwist, the aspiration is to become India’s most beloved D2C home décor brand, synonymous with quality, sustainability, and innovation. The brand aims to emulate the transformation seen in the eyewear industry by Lenskart, believing that every Indian household should have access to products that are not only practical but also stylish and timeless.

Market Potential

Market research indicates that the Indian home décor market is projected to reach $30 billion by 2026. DecorTwist claims to have established itself as a reliable home décor destination, providing thoughtfully designed products across categories such as storage, dining, kitchenware, and pooja essentials. The brand has reported generating over Rs 12.5 crore in revenue and serving over 100,000 customers, boasting a 17% repeat purchase rate that reflects strong customer loyalty. DecorTwist has a presence on major online platforms like Amazon, Myntra, and Flipkart.