Nua Secures 35 Crore in Pre-Series C Funding for Women’s Wellness

Women’s wellness and hygiene brand Nua has successfully raised Rs 35 crore in a pre-Series C financing round, led by Mirabilis Investment Trust. The investment round also attracted contributions from various investors, including Samir Singh and Shuchi Kothari.

Based in Mumbai, Nua has accumulated a total of $21.5 million in funding to date (including the recent round) from existing backers, which feature Lightbox VC, Kae Capital, actress Deepika Padukone, and Vindi Banga. The funds raised will be directed towards retail expansion and the launch of new products across crucial channels such as marketplaces, quick commerce, and offline retail, as stated by Nua in a recent press release.

About Nua: A Focus on Women’s Wellness

Nua began its journey in 2017, founded by Abhishek Ramanathan. This digital-first women’s wellness company is dedicated to developing holistic and personalised solutions for the genuine challenges women encounter. Initially introducing innovative, toxin-free sanitary pads, Nua has broadened its product line to include period panties, intimate hygiene items, cramp-care solutions, postpartum care products, and treatments for cyclical acne.

Prioritising a Holistic Experience

Nua places a strong emphasis on delivering a superior, holistic experience for women through the provision of safe, high-quality products, engaging content, and the promotion of a robust community. These critical aspects have distinguished Nua in a fast-growing market. The company is committed to investing in new products, informative content, and emerging channels to enhance its growth over the next 6–8 quarters.

Recent Product Launches

Over the past year, Nua has launched new product segments that focus on comfort and toxin-free formulations. These include extra-long night pads, disposable period panties, menstrual cups, and postpartum products. Consumers can find Nua’s offerings on its official website and various e-commerce platforms, including Zepto, Amazon, and Flipkart.

Market Outlook for Feminine Hygiene Products

Market research indicates that the global feminine hygiene products market is projected to reach around $66.7 billion by 2033, rising from $31.8 billion in 2023, representing a CAGR of 7.7% during the forecast period from 2024 to 2033.

Nua’s Financial Growth

Nua asserts that it has achieved profitability and experienced over 2.5 times revenue growth. The company reached profitability in Q2, surpassed Rs. 100 crore in annual net revenue in Q3, and aspires to reach Rs. 150 crore in annual net revenue in the upcoming quarter.

Competitive Landscape

Nua faces competition from well-known brands in the industry, such as Whisper, Stayfree, and Sofy, among others.