DOBRA Secures Rs 1.5 Crore in Seed Funding

DOBRA, a prominent food and beverage brand, has successfully raised Rs 1.5 crore in its seed funding, spearheaded by the D2C Insider Super Angels Fund. This funding round witnessed participation from various D2C founders and operators, marking it as the brand’s initial institutional fundraising effort. The financial backing will be directed towards expanding its presence in modern retail, food service channels, quick commerce platforms, and direct-to-consumer sales.

Founded by Oxbow Brands, DOBRA is celebrated for its unique products, including pop goli soda, artisanal cotton candy, and tapioca crisps, which effectively combine nostalgia with high-quality offerings. Rahul Johar, the co-founder of Oxbow Brands, remarked that this funding represents more than just financial resources; it signifies recognition from entrepreneurs who have successfully established category-defining consumer brands in India. He expressed that the D2C Super Angels bring invaluable insights that will facilitate faster growth for the brand.

DOBRA is aiming to penetrate India’s substantial $170 billion FMCG market by providing distinctive and experience-driven products that resonate with young, urban consumers. With this funding, the brand will enhance its operations, broaden its product range, and intensify consumer trials, while simultaneously preparing for future international expansion.

D2C Insider plays a vital role in offering funding and support to early-stage D2C startups, boasting a network of over 10,000 founders. The Super Angels Fund, which was initiated in October of the previous year, concentrates on investments that target consumer-centric startups. In May, D2C Insider hosted its inaugural Super Angels Founders Day at UrbanWrk in Gurugram. This event served as a platform for founders of portfolio companies, investors from the Super Angels Fund, and others within the D2C ecosystem to connect and collaborate.