Anmasa: A Fresh Staples Startup Gaining Momentum in India
Hyperlocal fresh staples startup Anmasa has successfully secured Rs 30 crore ($3.15 million) in a seed funding round led by Fireside Ventures. The funding also saw collaboration from Blume Ventures, existing investors, and several high-net-worth individuals. With this latest investment, Anmasa’s total capital raised now stands at Rs 47 crore (around $5 million).
Prior to this, the Gurugram-based startup attracted $1.1 million during a pre-seed funding stage. This earlier funding round was co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, along with contributions from multiple angel investors in August of last year.
The funds acquired will be allocated to expand operations into new cities, establish more manufacturing hubs, enhance their technology infrastructure, recruit senior talent, and improve product personalisation, as stated in Anmasa’s press release.
Founded in 2023 by Yatish Talvadia and Shailendra Upadhyay, Anmasa focuses on producing and delivering fresh flour, wood-pressed oils, and spices through nearby micro-factories. Their hyperlocal model allows deliveries within an impressive 90-minute timeframe.
As highlighted by the company, these neighbourhood micro-manufacturing stores create stone-ground flour, wood-pressed oils, and freshly milled spices in small quantities after an order is received. Anmasa reports that this unique model has achieved remarkable growth, with a 23x increase over the last 12 months in Gurugram and Noida.
Additionally, the startup’s locations serve dual purposes as micro-factories and experience centres, functioning as fulfilment hubs where customers can witness staple food items being prepared upon order. Anmasa offers over 30 varieties of grains, millets, and seeds, allowing customers to craft personalised multigrain blends and select grind sizes for traditional dishes like luchi, poori, and bhakri.
According to Anmasa, approximately 70% of its direct-to-consumer sales are generated from repeat customers, with its most valuable customer segments spending upwards of Rs 5,000 monthly. The company also claims that the majority of its stores have achieved positive store-level EBITDA.