Flick TV: The Emerging Microdrama OTT Startup Raises $2.3 Million

Flick TV, a microdrama OTT startup, has successfully raised $2.3 million (Rs 19.7 crore) in its seed funding round. This round was led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital.

Funding Utilisation Plans for Flick TV

The funds will be directed towards scaling content production, with a goal of launching 100 original shows this year. Moreover, Flick TV plans to introduce content in four regional languages, enhancing accessibility for a broader audience.

Enhancing User Experience and Expansion

This funding will also be instrumental in improving the mobile streaming experience on the platform, expanding the team, and growing its user base.

About Flick TV

Founded in April 2025 by former ShareChat executives Kushal Singhal and Sanidhya Mittal, along with ex-Pocket FM director Pratik Anand, Flick TV provides short, serialised stories known as microdramas. These episodes range from 30 seconds to 10 minutes, specifically designed for mobile-first users, and distributed through OTT and social media platforms.

Target Audience and Content Offerings

With over 10,000 downloads on the Play Store, Flick TV mainly aims at housewives and shopkeepers, delivering engaging bite-sized stories across genres such as love, crime, heartbreak, and drama.

Revenue Model of Flick TV

Flick TV employs a micropayment model, allowing users to pay small amounts for each episode they watch. As user engagement increases, the platform intends to introduce monthly and quarterly subscription plans to enhance the user experience further.