Drive FITT: Revolutionising Fitness in India

Drive FITT is an innovative, membership-based sports club centred around cricket, fitness, and recovery, utilising advanced technology. The club has recently received investment from Glenn Maxwell, an Australian cricketer.

Back in July 2024, Bollywood actress Preity Zinta and Indian cricketer Shubman Gill joined as co-founders of DRIVE FITT, aiming to empower the Indian fitness sector.

About Drive FITT

Co-founded by celebrated personalities including Preity G Zinta, Shubman Gill, Mark Sellar, Deke Smith, and Vikram Aditya Bhatia, Drive FITT serves as a member-centric club that weaves together cricket, fitness, and recovery. This approach optimises every aspect of performance and wellness, equipping users with real-time data tracking and tailored training experiences. Members can easily access cricket training, watch advanced performance analytics, and take advantage of recovery programmes.

Glenn Maxwell’s Involvement

Glenn Maxwell expressed enthusiasm about joining the Drive FITT team, noting that cricket, fitness, and recovery have been crucial to his personal journey. He believes the concept combines these elements in a unique and innovative manner. His contributions will not just include financial backing; he aims to leverage his extensive experience to enhance training methods and player development at Drive FITT.

Market Potential

Market research indicates that the Indian fitness market is projected to reach approximately $9.5 billion by the end of this year, highlighting a significant opportunity for clubs like Drive FITT.

Membership Options

DRIVE FITT offers a variety of membership choices to cater to different needs, including monthly, quarterly, half-yearly, and annual memberships, as well as family options. A daily pass is also available for around Rs 1,000, with monthly memberships starting at Rs 7,000 and annual options peaking at Rs 35,000. Family memberships accommodate two adults and one or two children.