Goyaz: A Leader in Gold-Plated Silver Jewellery

Goyaz, a distinguished brand in gold-plated silver jewellery, has successfully raised Rs 130 crore ($14.6 million) in its Series A funding round, spearheaded by Norwest. This funding signifies Goyaz’s inaugural institutional investment. The new funds will be allocated to broaden its retail presence in major Indian cities, boost its design and manufacturing capabilities, and further improve its omnichannel shopping experience, as stated in a press release.

About Goyaz and Its Offerings

Established in January 2023 by Priyanka Vemuluri, Goyaz specializes in creating exquisite gold-plated silver jewellery, particularly in the bridal and contemporary segments. The brand has swiftly expanded its retail footprint across various states in India. Goyaz aims to merge traditional craftsmanship with innovative design, aspiring to become a trusted name in the Indian silver jewellery market.

Innovation and Customer Service

This Hyderabad-based brand combines traditional techniques with modern aesthetics, ensuring that its products are BIS hallmarked and certified. Goyaz enhances customer satisfaction by offering a 55% exchange value on its products and lifetime services for stones.

Rapid Expansion Across India

Goyaz has quickly grown to 18 stores throughout multiple states, transforming the experience of occasion jewellery for Indian consumers. The founder and CEO of Goyaz, Priyanka Vemuluri, expressed their enthusiasm, stating that the partnership with Norwest empowers Goyaz to extend the reach of its meticulously designed occasion jewellery. With guidance from Norwest, Goyaz intends to accelerate its growth, diversify its collections, and fortify its retail presence in essential markets. The goal is to make premium craftsmanship accessible to every Indian household.

Norwest India: The Investment Partner

Norwest India is an extension of Norwest Venture Partners, a global investment firm managing over $12.5 billion in capital. Their investment strategy focuses on multiple stages and includes collaboration with entrepreneurs across various sectors, such as consumer goods, healthcare, and technology.