HairOriginals Secures $5 Million in Series A Funding

The direct-to-consumer (D2C) brand HairOriginals, which specializes in hair extensions and wigs, has successfully raised $5 million (Rs 43.5 crore) in its Series A funding round. This round was co-led by Anicut Growth Fund and 12 Flags Consumer Holdings. Notably, Peyush Bansal, co-founder and CEO of Lenskart, also participated in this round.

In December 2023, the startup had concluded its pre-Series A funding round, securing a total of $2.75 million (approximately Rs 23 crore).

The funds acquired will be utilized to broaden its on-demand service, allowing customers to try products at home, expanding to 40 cities. Additionally, the investment will enhance the brand’s research and development (R&D) capabilities.

The company plans to establish 25 to 30 company-owned experience centres within the upcoming 12 months.

About HairOriginals

Founded in 2019 by Jitendra Sharma, HairOriginals specializes in extensions and do-it-yourself wigs crafted from ethically sourced real human hair. The brand offers a non-surgical alternative for enhancing hair volume, length, and colour, without the use of damaging chemical dyes.

HairOriginals boasts partnerships with over 1,400 salons and has set up several experience centres in India and North America, working alongside the Kurves salon chain.

Market Competition and Recognition

The brand competes with other notable companies, such as Nish Hair and Euphoria.

HairOriginals gained significant attention when it appeared on the inaugural season of Shark Tank India, where it successfully secured funding from investors including Ashneer Grover, Peyush Bansal, and Anupam Mittal.