Haus & Kinder Raises 3.3 Million Dollars for Quick Commerce Growth

Home and lifestyle direct-to-consumer brand Haus & Kinder has successfully raised 3.3 million dollars (Rs 30 crore) in a funding round spearheaded by Sauce VC, with contributions from angel investors like XYXX founder Yogesh Kabra, Sangeet Agrawal, Navin Parwal, and the Chona Family. This Mumbai-based company had previously secured 3.96 million dollars from Dev Patel among others. According to a press release, these new funds will facilitate the company’s expansion into the quick commerce sector.

About Haus & Kinder

Co-founded in 2018 by Saket Dhankar and Kanupriya Anand, Haus & Kinder positions itself as a direct-to-consumer brand specialising in home decor and baby products. The brand targets millennial mothers with a collection of modern, affordable, and high-quality cotton items, including bedding, curtains, and swaddles. The company utilises its own website, reputable online marketplaces like Amazon and Flipkart, and various quick commerce platforms for distribution.

Product Offerings

Haus & Kinder provides a wide range of products that encompass home textiles such as bed sheets, curtains, cushion covers, and blankets. The baby essentials collection includes swaddles, blankets, nesting bags, and feeding pillows, alongside various other home decor items. Notably, the brand features a signature range of ringspun cotton products.

Changing Consumer Trends

Saket Dhankar, co-founder and CEO of Haus & Kinder, commented on the evolving market by stating that consumers are now upgrading their homes at a significantly faster pace. There is a noticeable shift in consumer behaviour that aligns more with global trends in home decor.

Competitors in the Market

Other significant brands in this industry include Nestasia, 10Club, Homecentre, IKEA, and Tata-owned Westside.