Hyeglo Beauty Secures Rs 7 Crore in Funding for Innovative D2C Skincare

Hyeglo Beauty has successfully raised Rs 7 crore during a funding round led by Sauce. This round also saw participation from Giga Capital, Consumer Collective, Reckitt’s Arjun Purkayastha, and The Patient Capital. The company has stated that the newly acquired funds will be allocated for research and development, product launches, brand enhancement, and recruitment initiatives.

Overview of Hyeglo Beauty

Hyeglo, a brand recently launched by Kanupriya Ahluwalia, operates as a direct-to-consumer beauty and personal care brand, uniquely blending skincare with makeup products. This Delhi-based venture emphasises products that incorporate clinically validated ingredients, active skincare components, and pigments.

Focus on Advanced Formulations

The brand’s primary focus lies in developing formulations that integrate skincare benefits into makeup offerings. Adopting a skin science-focused methodology, Hyeglo highlights the importance of dermatological insight and professional advice in shaping its product range. To ensure scientific credibility, the brand collaborates with experts such as Dr Sonal Tibrewal Garg, who holds a doctorate in Dermatology.