Pinq Polka: Leading the Way in Innerwear and Shapewear Innovation

Pinq Polka, a prominent innerwear and shapewear brand, has successfully secured Rs 4 crore in a pre-Series A funding round led by Inflection Point Ventures (IPV). The funds will be utilised to enhance marketing efforts for the brand’s shapewear line, develop the team, and support working capital needs, according to a press announcement.

About Pinq Polka

Launched in 2017 by Manveen Ssharma, Pinq Polka stands as a modern innerwear and shapewear label dedicated to providing research-backed and comfort-oriented products for contemporary women. The brand’s vision is to establish India’s leading intimate lifestyle label by addressing daily comfort and fit issues encountered by women.

Market Growth and Opportunities

Recent market analysis reveals that India’s lingerie and intimate wear sector is experiencing substantial growth, currently valued at Rs 50,000 crore. Projections suggest it could reach an impressive Rs 90,000 crore by the year 2030-31.

Addressing Gaps in the Industry

Pinq Polka identifies a significant gap in the innerwear and shapewear marketplace where aspects such as comfort, fit, and practical functionality are frequently ignored. The brand focuses on creating products that complement the lifestyles of modern women who value both comfort and confidence.

Rapid Growth and Recognition

Pinq Polka has seen its influence in the lifestyle and personal wear sector expand quickly. The brand achieved notable national recognition after featuring on Shark Tank India Season 4, which greatly enhanced its visibility and spurred growth.

In the past three years, the company reports nearly 19X growth, with revenue soaring from Rs 1.22 crore to Rs 20 crore. This surge is attributed to strong consumer demand, innovations in product offerings, and a strong international supply chain.