Khetika Secures $18 Million in Funding Round

Khetika, a clean-label food company from Mumbai, has successfully raised $18 million (Rs 153 crore) in a funding round, which was primarily led by the Narotam Sekhsaria Family Office in collaboration with Anicut Capital.

This funding round also welcomed contributions from existing backers such as Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd., and Shree Ram India Gums Ltd.

As reported by ET, this funding round consisted of 70% primary capital, with the rest being secondary capital.

The funds will be allocated towards brand development, expansion both domestically and internationally, product innovation, and the establishment of new manufacturing units. Khetika is gearing up to penetrate markets in Europe, the Middle East, and the USA, in response to the rising demand for premium Indian food products globally.

About Khetika’s Offerings

Founded in 2017, Khetika operates in the staples sector, providing preservative-free products such as batters, spices, chutneys, millet-based foods, makhana, dry fruits, and rice.

The company sources its products directly from farmers across 14 Indian states, including Rajasthan, Gujarat, Punjab, Haryana, Andhra Pradesh, and Bihar. Currently, Khetika operates four manufacturing facilities throughout India.

Distribution Model of Khetika

Khetika employs an omnichannel distribution strategy, leveraging major e-commerce and quick commerce platforms while also maintaining a dedicated B2B supply network called SuperZop, which serves traditional kirana stores.

As kirana stores continue to be the predominant revenue channel for Khetika, quick commerce has made substantial contributions, accounting for 25% of overall sales, and is the fastest-growing segment for the company.