KNOT: Quick Commerce Fashion Platform Revolutionising 60 Minute Delivery

Mumbai-based quick commerce fashion platform KNOT, renowned for its 60-minute fashion delivery and Try and Buy experience, has successfully raised $5 million in a recent funding round led by 12 Flags. Existing investors, Kae Capital and Boundless Ventures, also contributed to this round. This fresh investment follows a $3 million pre-Series A funding round that concluded just three months ago in August.

About KNOT and Its Founders

KNOT was founded in 2025 by graduates of IIT Bombay, Archit Nanda and Rachit Bansal. The platform primarily aims to serve Gen Z and millennial shoppers through hyperlocal distribution, facilitated creator-led discovery, and convenient at-home trials.

Utilising Funds for Expansion

According to company representatives, the newly acquired funds will be allocated to broaden its 60-minute delivery network across Mumbai and other cities. Additionally, KNOT is keen to enhance its micro warehousing capabilities, improve routing efficiency, and optimise last-mile logistics to accommodate higher order volumes.

Brand Portfolio and Growth

KNOT is actively expanding its brand portfolio by collaborating with established fashion labels, including Jack and Jones, Vero Moda, Louis Philippe, Van Heusen, and Allen Solly. The startup proudly articulates that it has surpassed 350 daily orders, which signals a remarkable threefold increase in just three months.

Innovative Shopping Experience

The platform features AI-powered virtual try-ons, doorstep trials, and instant returns to alleviate concerns regarding fit and style while shopping online. By merging speed, convenience, and a carefully curated selection, KNOT is meeting the evolving demands of consumers who increasingly expect immediate access, personalised options, and flexible shopping experiences.

Market Competition

KNOT finds itself competing with other players in the market, such as Slikk, ZILO, and Myntra, which has also expanded its quick fashion delivery services into more cities.