Let’s Game Now: Funding Boost for Indian Gaming Landscape

Let’s Game Now, a prominent gaming and esports organisation, has successfully secured Rs 30 crore in a funding round co-led by Anand Mahindra and Bestvantage Investments, with involvement from a UAE-based family office. The new investment will be directed towards expediting the development of the Indian Super Gaming League (ISGL), as stated in a company announcement.

Overview of Let’s Game Now

Established in 2018 by Santanu Basu, Let’s Game Now serves as a significant platform for esports and gaming tournaments in India, effectively linking brands with the gaming community. This company is not only associated with online tournaments but also orchestrates large-scale offline events and delivers live broadcasting services across South Asia and Southeast Asia.

Impressive Reach and Community Engagement

The firm claims an extensive reach of over 50 million users, having organised more than 2,000 events and served over 30 clients across 18 countries. Let’s Game Now boasts a thriving community comprising over 1.4 million members, with approximately 387.9K YouTube subscribers, 193.3K members on Discord, and 40K followers on Instagram. Additionally, the company has amassed a database of more than 100K gamers.

Grassroots Initiatives and Campus Presence

Let’s Game Now maintains a grassroots presence in over 400 colleges located in more than 80 cities, reaching out to over 700K students. Their campus network features more than 20 events along with over 30 club partnerships, showcasing their commitment to promoting gaming culture at the educational level.

Market Insights

According to market insights, the Indian gaming industry is valued at around $3.8 billion and is anticipated to grow to $9.2 billion by FY29. This significant growth further emphasizes the importance of initiatives like those undertaken by Let’s Game Now.