Lab Grown Diamond Jewellery Brand Limelight Diamonds Secures Funding

Lab grown diamond jewellery brand Limelight Diamonds has successfully raised Rs 275 crore in a strategic funding round, which was led by the company’s main promoters, the Bhathwari Group. This round also saw participation from important strategic partners in the jewellery industry. The funds were obtained through a mix of equity and cash and will be used to strengthen the company’s vertical integration, improve manufacturing infrastructure, enhance design and innovation capabilities, and speed up retail expansion across India, as stated by Limelight Diamonds in a press release.

Overview of Limelight Diamonds

Established in 2019 by Pooja Madhavan, Limelight Diamonds focuses on lab grown diamond jewellery, primarily using pure CVD lab grown diamonds. The brand aims to provide jewellery that features exceptional brilliance, purity, and modern design.

Expansion of Retail Footprint

In recent years, the brand has experienced rapid growth across the nation, now boasting the most extensive retail presence for lab grown diamond jewellery in India. Limelight Diamonds operates over 75 exclusive outlets in more than 45 cities, offering collections that include solitaires, everyday fine jewellery, and striking statement pieces designed for contemporary Indian consumers.

Future Retail Plans

Limelight Diamonds has ambitious plans to expand its retail presence in metro cities, Tier I cities, and emerging Tier II markets. The company intends to significantly grow its national footprint by opening a combination of company-owned and franchise-operated stores, with a goal of launching 100 new stores by 2026 and scaling up to 200 stores by 2027.

Growth of Lab Grown Diamonds in India

According to Limelight Diamonds, lab grown diamonds signify a modern, technology-driven manufacturing opportunity for India. With strong local manufacturing capabilities, skilled craftsmanship, and increasing consumer demand, this category aligns closely with India’s ambition to become a global manufacturing and export hub.