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D2C Pet Care Brand Moe Puppy Secures Rs 2 Crore in Pre-Seed Funding

D2C pet care brand Moe Puppy has successfully raised Rs 2 crore in a pre-seed funding round, which was led by PedalStart. The funding round also saw participation from Zindagi Live Angel Fund and various angel investors. The funds acquired will be allocated towards marketing, research and development, optimising the supply chain, and strategic hiring across growth, operations, and customer experience.

Moe Puppy’s Focus on Pet Grooming and Wellness Products

Established in 2023 by Manish Paul, Moe Puppy is a direct-to-consumer pet care brand that emphasises grooming and wellness products. The brand offers an array of items including dry shampoo and anti-tick spray, catering to Indian pet owners who are looking for scientifically backed and user-friendly solutions.

Distribution Channels and Customer Base

Moe Puppy operates through its official website, as well as various marketplaces such as Amazon. Additionally, it has a presence on quick commerce platforms like Blinkit and Zepto, along with pet-specific platforms such as Supertails. The brand reports having served over 1 lakh customers with a repeat purchase rate of approximately 30%, achieving a remarkable 10x growth over the past year.

Addressing the Growing Demand in the Pet Care Market

The startup is situated within a rapidly expanding pet care market in India, where the demand for premium and wellness-oriented products continues to rise.

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