My Pahadi Dukan: Authentic Himalayan Health and Wellness Products

My Pahadi Dukan is a direct-to-consumer brand that specialises in authentic Himalayan health and wellness products. The startup has successfully secured an undisclosed amount of pre-seed funding from Inflection Point Ventures (IPV). The funding will be utilised to enhance brand growth by improving marketing strategies, operational capabilities, working capital, and IT systems.

About My Pahadi Dukan

Established in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO), My Pahadi Dukan focuses on authentic Himalayan health and wellness offerings. The brand sources its products from remote Himalayan regions, collaborating with local farmers, Self-Help Groups (SHGs), and cooperatives to ensure the delivery of pure, high-quality goods to consumers worldwide.

Sourcing and Distribution Network

The brand boasts an extensive sourcing and distribution network, providing premium-quality products from nine Himalayan states and Bhutan. My Pahadi Dukan has fulfilled over 16,000 orders, shipping its products to more than 29 countries.

Achievements and Recognition

This startup has received notable accolades, including the HDFC Parivartan Grant through IIT Mandi Catalyst and the RKVY-RAFTAAR Grant from the Government of India’s Ministry of Agriculture. The Bhutanese Chamber of Commerce has also recognised My Pahadi Dukan, further cementing the brand’s credibility in the market.

Market Potential for Health and Wellness Products

Market research indicates that the Indian health and wellness food and beverage sector is projected to reach $30 billion by 2026, experiencing a compound annual growth rate (CAGR) of 20%. My Pahadi Dukan is well-positioned to capitalize on this growing market.