Nat Habit Secures 15 Million for Growth and Expansion

Nat Habit, a direct-to-consumer (D2C) business specialising in natural personal care, is raising Rs 142.6 crore (approximately $15 million) in a new funding round led by Trident Growth Partners, with investments from Bertelsmann, Firstport, Linklight Ventures, and others. The company’s board is set to issue 22.5 lakh Series C preference shares at a price of Rs 633.5 each, according to regulatory documents accessed from the Registrar of Companies (RoC).

Funding Details

Trident Growth Partners is leading the investment with an allocation of Rs 91 crore, while Bertelsmann and Linklight Ventures will contribute Rs 37 crore and Rs 6.8 crore respectively. Additional funds will come from Mirabilis, Firstport, and Dharmayug Investments.

Utilisation of Proceeds

The fresh capital will be used for a variety of purposes, including general corporate activities, brand development, and other strategic needs. Specifically, Rs 2.6 crore of the total proceeds will be allocated to reduce the employee stock ownership plan (ESOP) pool.

Valuation Insights

Based on estimates from Startup Superb, the firm’s post-money valuation is approximately Rs 800 crore. Reports concerning Nat Habit’s recent fundraising were published by Moneycontrol in July.

Stake Distribution

After this investment round, Trident Growth Partners will own an 11.44% share in the firm, while existing stakeholder Bertelsmann’s ownership will increase to 17.54%. Prior to this issue, founders Swagatika Das and Gaurav Agarwal each held 16% of the company.

Rebranding to Breathe Life

Nat Habit has officially rebranded as Breathe Life, reflecting a strategic pivot from solely an Ayurvedic brand to a more comprehensive lifestyle offering. The company’s product range includes Ayurvedic shampoos, face washes, and moisturisers.

Financial Performance

As of now, the company has not submitted its annual statements for FY26. However, in FY25, Breathe Life’s operational revenue increased by 47.2% year-on-year, reaching Rs 106 crore, even as losses rose to Rs 29 crore during the same period.