NOTO Ice Cream Raises Rs 15 Crore to Accelerate Growth

NOTO Ice Cream has successfully secured Rs 15 crore ($1.75 million) in a funding round aimed at growth, spearheaded by Inflection Point Ventures (IPV), alongside contributions from JITO Incubation and Innovation Foundation and LetsVenture.

Previously, the Mumbai-based brand gathered Rs 4 crore during a pre-Series A funding round, which attracted investments from Titan Capital, Rockstud Capital, Bollywood actor John Abraham, WEH Ventures, and an array of angel investors.

The funds from this latest round are earmarked for boosting expansion into Tier 1 and Tier 2 cities, advancing product innovation, bolstering marketing activities, and enhancing offline outreach to elevate brand visibility, as stated by NOTO in their press release.

NOTO Ice Cream’s Vision

Founded in 2019 by Varun and Ashni Sheth, NOTO Ice Cream’s mission is to transform the ice cream sector by providing indulgent yet wholesome choices that maintain great taste. The brand is dedicated to presenting healthier options without compromising on flavour, featuring ice creams that are low in calories, high in protein, and contain minimal to no sugar, enabling health-conscious individuals to enjoy ice cream without guilt.

Product Offerings

NOTO’s diverse product line includes ice cream tubs, popsicles, Greek yogurt cheesecakes, and vitamin C-enhanced fruit popsicles. The brand asserts that its ice creams are enriched with prebiotic fibre and protein, free from preservatives, artificial sweeteners, flavours, or colours, and contain 75% less sugar than conventional ice cream. NOTO’s products can be found on delivery platforms such as Swiggy, Zomato, Zepto, BigBasket, Instamart, and Blinkit. Furthermore, the company is planning to broaden its offline reach to minimise reliance on a single sales channel.

Market Overview and Expansion Plans

As per market analysis, the Indian ice cream market was valued at Rs 228.6 billion in 2023 and is anticipated to swell to Rs 956 billion by 2032. NOTO has already made its mark in major cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune, with ambitions to expand into Ahmedabad, Kolkata, and Lucknow.

Competition in the Healthy Ice Cream Sector

NOTO is in competition with various other brands in the healthy ice cream segment, which includes Habit Health, Get-A-Whey, Good Fettle, Papacream, and Nomou, among others.