Nuyug: Elevating Celebration-Wear Jewellery

Nuyug, a jewellery brand dedicated to celebration-wear, has successfully raised Rs 2.5 crore in a pre-seed funding round led by AJVC alongside participation from several strategic angel investors. The funds will be used to enhance its presence both online and offline, broaden its product range to cater to various cultural and regional preferences, and invest in research and development as well as design innovation to improve material quality and durability.

About Nuyug

Co-founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug aims to establish a mass-premium jewellery brand that effectively bridges the gap between imitation and fine jewellery. The brand features thoughtfully designed, skin-safe, gold-toned pieces ideal for weddings, festivals, and other social events.

The Inspiration Behind Nuyug

According to Ankur Dua, the co-founder, the jewellery category has historically faced challenges related to poor quality, generic designs, and an unorganised supply chain. Nuyug was started to create a brand that resonates with the modern Indian woman, who desires her jewellery to be trendy, safe, and perfect for any celebration.

Achievements and Growth

Within just eight months, Nuyug has reportedly surpassed Rs 1 crore in annual recurring revenue (ARR), launched over 400 products tailored for various festive and social occasions, and expanded its reach through its direct-to-consumer website as well as prominent marketplaces such as Myntra, Nykaa Fashion, and Amazon.

Investment Insights

AJVC, the investment firm established by Aviral Bhatnagar, has also made investments in Mithila Foods, an FMCG company focusing on Bihari-origin food products. This highlights AJVC’s commitment to supporting innovative brands across diverse sectors.