Onpoint – A Consumer Rewards Platform Secures $600k Funding

Onpoint, a consumer rewards platform, has successfully secured $600k in a pre-seed funding round. This round was co-led by First Cheque, an initiative under IndiaQuotient, alongside Whiteboard Capital. Several angel investors also took part, including former directors from companies like Meta and Google, as well as alumni from the Kellogg School of Management.

Overview of Onpoint

Established in 2025 by ex-Meta employees Nakul Khanna and Anurag Gupta, Onpoint enables users to earn rewards on their everyday purchases from a variety of brands and merchants. The newly acquired funds will be allocated to enhance the product’s features, broaden its network of merchants and increase its user base within India.

How Onpoint Works

The platform functions on a payment-agnostic model, allowing users to accumulate rewards, termed as Onpoints, when they buy gift vouchers or shop with partner brands via its app, website, or browser extension. Notably, these rewards can be earned regardless of the payment method employed and can be combined with current credit card rewards and loyalty benefits.

Redeeming Onpoints

Onpoints can be redeemed for travel and loyalty programmes like Air India’s Maharaja Club, IndiGo BluChip, and Flipkart SuperCoins. Users can also exchange their points for gift cards from over 300 brands, which includes Amazon Pay, Flipkart, Myntra, and Uber.

Expertise of the Founding Team

The founders bring a wealth of experience from notable companies such as Meta, Google, Uber, and Zeta, offering expertise in consumer technology, payment systems, and platform engineering.