Outzidr Secures Funding for GenZ Women’s Fashion

Outzidr, a fashion label designed specifically for women of the GenZ demographic, has successfully acquired Rs 30 crore ($3.49 million) in a seed funding round spearheaded by Stellaris Venture Partners. This financial boost will be allocated towards enhancing its brand identity and fortifying its supply chain, with ambitious plans to achieve an annual revenue run rate of Rs 100 crore within the next 6 to 8 months.

About Outzidr

Established in 2024 by Nirmal Jain, Mani Kant Mani, and Justin Mario, Outzidr focuses on crafting fashionable clothing suitable for young women attending parties, social events, or casual outings. The brand undertakes a unique approach to fashion design by trialing new styles through small batches, allowing them to gauge customer preferences and swiftly ramp up production on the most popular items.

Innovative Design Strategy

Outzidr proudly claims to have introduced over 3,000 distinct styles on its online platform, with a remarkable addition of 2,000 new designs each month. The brand’s vision is to establish itself as the primary shopping destination for GenZ women in search of chic and budget-friendly options for various occasions, including travel, academic pursuits, and festivities.

Expansion Plans

In addition to strengthening its own direct-to-consumer (D2C) channels, Outzidr intends to broaden its reach within popular e-commerce marketplaces such as Myntra, Nykaa Fashion, and Ajio.