CheckIn: Premium Value Hotel Collection by PRISM

CheckIn, the new premium value hotel collection brought forth by PRISM, showcases a diverse array of established hospitality brands such as Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels. Boasting over 1,300 hotels located throughout India, CheckIn aspires to become the largest premium value hotel chain in the nation.

Each hotel within the CheckIn Collection will be expertly managed by committed teams and partner management companies, ensuring a uniform experience, dependability, and guest satisfaction. The brand is dedicated to providing a consistent experience across all locations, featuring trained staff, substantial breakfast options, tidy bedrooms, Kimirica Splash & Dash kits, and in-room entertainment options that go above and beyond complimentary Wi-Fi.

Hotel Tiers Within CheckIn

Within this impressive portfolio, Townhouse Hotels will serve as the entry-level tier, while Sunday Hotels will represent the premium aspect of the collection.

About PRISM

Established in 2012 by Ritesh Agarwal, PRISM originally functioned as a budget travel-tech enterprise but has diversified into premium hotels, vacation homes, co-living spaces, and global hospitality solutions, catering to over 100 million guests across 35 nations. PRISM intends to operate on a large scale akin to OYO, yet with an enhanced promise of service, specifically targeting India’s expanding middle-class and aspirational travel demographic.

Ritesh Agarwal, founder and Group CEO of PRISM, expressed that CheckIn represents their pledge to uplift premium value accommodations in India. He remarked that just as OYO revolutionised the budget sector, CheckIn aims to create a new standard by merging scale, superior service, and considerate design.