PlayBlue Secures $2.7 Million in Seed Funding for Sports Retail Expansion

PlayBlue, an omnichannel multi-brand sports retail platform, has raised $2.7 million during a seed funding round co-led by Centre Court Capital and MIXI Global, alongside participation from WEH Ventures. This funding will facilitate the launch of its initial flagship stores and a nationwide e-commerce platform.

About PlayBlue

Founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue is designed for athletes, fitness enthusiasts, and casual players across the country. The platform offers a tailored selection of products, including athleisure, footwear, sporting gear, fitness equipment, recovery items, and nutritional supplies. These products are available via both experiential stores and a comprehensive online shopping experience.

Product Offering and Experience

The platform merges over 100 leading global and local brands in athleisure, footwear, equipment, and nutrition, showcased in specially designed experiential stores. This is supported by a unified digital platform offering expert buying advice, consolidated inventory, and prompt delivery.

Future Plans

In the upcoming five years, PlayBlue aims to establish a network of more than 150 retail locations, catering to a community of over 10 million users while targeting an annual revenue exceeding Rs 5,000 crore.

Expansion Strategy

The rollout will kick off with a 15,000 sq. ft. flagship establishment in Bengaluru, to be followed by strategically located destination stores in premium shopping areas in Mumbai and Delhi NCR. The e-commerce platform will enable delivery throughout the nation.

Financial Goals

In its initial phase, the company is aiming for Rs 100 crore in revenue and to become operationally profitable prior to its next round of fundraising.