E-commerce Solutions by Point AI

E-commerce service startup Point AI, previously known as Try ND Buy, has successfully secured $5.3 million in a funding round spearheaded by Yali Capital. As reported by ET, these funds are earmarked for bolstering Point AI’s product range, enhancing customer acquisition strategies, and facilitating engineering and core operations.

Point AI delivers advanced artificial intelligence services tailored for e-commerce businesses, focusing on optimising conversions, minimising returns, and customising shopping experiences. The platform effectively merges commerce data, insights into consumer behaviours, and supply chain information into its AI models.

Targeted E-commerce Partnerships

The firm is dedicated to collaborating with online retailers, marketplaces, and direct-to-consumer brands. Point AI distinguishes itself in the competitive landscape of AI and analytics within e-commerce, standing out against players like Criteo, Algonomy, and Fractal Analytics by emphasising its expertise in return optimisation and pricing strategies.

Strategic Goals for Point AI

The startup’s primary objective is to establish partnerships with major merchants and marketplaces that are grappling with significant return rates and diverse product ranges.