PowerUp Money Secures $10 Million Funding for Wealth Management Solutions
Wealthtech platform PowerUp Money has successfully secured $10 million in a funding round spearheaded by Flourish Ventures. Existing investors like Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures, and DeVC also participating in this round. In December 2025, PowerUp Money had raised $12 million during its Series A funding round, led by Peak XV and others. This latest capital will be directed towards the enhancement of its AI-driven wealth management solutions and the expansion of its advisory services.
Successful Subscription Growth of PowerUp Elite
PowerUp Money’s mutual fund advisory subscription, PowerUp Elite, has rapidly grown, surpassing 100,000 paid members within just one year of its launch. Founded in 2025 by Prateek Jindal, this Bengaluru-based startup currently caters to over 1.5 million users, who are tracking mutual fund assets worth more than Rs 2.5 lakh crore on its platform.
Introduction of AI-Enabled Products
The company has recently introduced Elite Prime, an AI-enhanced digital wealth advisory product that delivers tailored asset allocation, SIP and lump-sum investment plans, portfolio rebalancing, and withdrawal strategies tailored to an investor’s financial objectives and risk appetite. Additionally, it offers an AI wealth coach and personal assistant to facilitate investment decisions.
Comprehensive Managed Wealth Advisory with Infinite
Another innovative offering is Infinite, which provides managed wealth advisory inclusive of financial planning, portfolio construction, multi-asset allocation, and continuous portfolio management. The company has reported that Infinite has amassed nearly Rs 500 crore in assets under management (AUM) in roughly nine months since its introduction, even though it has been accessible to a limited number of clients.
Through the integration of Elite, Elite Prime, and Infinite, PowerUp Money is creating a robust platform that blends mutual fund advisory services, AI-driven digital wealth management, and human-led portfolio management.