Bruno Milano: The Rising D2C Watch Brand Announces New Funding
Bruno Milano, a direct-to-consumer (D2C) watch brand, has successfully acquired Rs 7.5 crore in a funding round spearheaded by Sauce VC. The round also saw participation from Titan Capital and several angel investors, including Arjun Purkayastha, Unacademy co-founder Roman Saini, and Kitty Agarwal. The newly secured funds are aimed at enhancing Bruno Milano’s market presence throughout India, hastening the launch of new watch collections and designs, and bolstering its accessibility on major e-commerce and quick commerce platforms, as detailed in a press release by the brand.
About Bruno Milano
Established in 2024 by Rachit Jain and Saurabh Agarwal, Bruno Milano offers stylish and affordable timepieces, typically ranging from Rs 2,000 to Rs 5,000, available through various e-commerce and quick commerce channels. The Noida-based brand features hand-finished quartz and chronograph watches, including well-known collections such as the Vittorio Chrono, Ambrosiana Chic, and Duomo Heritage. Additionally, Bruno Milano provides tailored corporate gifting options.
Sales Channels and Product Offerings
Bruno Milano distributes its watches via its official website, as well as through e-commerce and quick commerce platforms. The brand emphasizes that its timepieces blend classic styles with contemporary design elements.
Competitive Landscape
The company faces competition from various startups, such as Rotoris, Argos Watches, Jaipur Watch Company, and Bangalore Watch Company. These competitors target diverse segments, ranging from affordable luxury and mechanical watches to premium and heritage-inspired timepieces.
Funding Landscape Among Competitors
Rotoris secured $3 million (approximately Rs 27 crore) in a seed funding round in December 2025, attracting investors like Nikhil Kamath, Venture Catalysts, 100Unicorns, and Vivek Oberoi. Argos Watches raised Rs 6.5 crore in an angel funding round in 2025 to enhance product development and digital presence, while Jaipur Watch Company earlier garnered Rs 2.4 crore through an angel funding round.