CHOSEN, a skincare brand, has successfully raised additional funding in its Series A round from Avnish Chhabria and Saurabh Kapoor, the founders of Wellbeing Nutrition. Earlier, this Chennai-based startup acquired $5 million in a Series A round led by Fireside Ventures in May this year. This funding round also included contributions from BOLD, L’Oréal’s corporate venture fund, Alkemi Growth Capital, along with various angel investors. Previously, CHOSEN garnered $1.2 million in an angel funding round in 2024. The newly acquired funds will be dedicated to enhancing its research and development capabilities and expanding its formulation pipeline across topical skincare and nutraceuticals, emphasizing clinical validation and dermatological research, as stated in a press release.
Founded in 2020 by Renita Rajan, CHOSEN focuses on developing skincare solutions tailored for melanin-rich Indian skin. The brand’s methodology is rooted in the exposome science, which investigates the impact of environmental influences on skin health, targeting four principal areas of ageing: pigmentation, skin texture, facial contour, and hair ageing. The company intends to create a Centre of Excellence that will incorporate dermatologists into product development and research processes. Additionally, CHOSEN aims to grow its R&D, brand, and growth teams as it embarks on its next expansion phase.
CHOSEN’s product range includes over 50 offerings across skincare, haircare, body care, and nutraceuticals. Its products are recommended by more than 2,000 healthcare professionals. In 2026, CHOSEN Sculpt was launched, marking India’s first topical lower face contouring serum, supported by a 12-week clinical study involving Indian women, which was published in the Journal of Cosmetic Dermatology.
The brand distributes its products through its own website and major platforms such as Amazon, Myntra, Swiggy, FirstClub, and Distacart. It services a majority of pin codes across India, prioritising markets such as Chennai, Coimbatore, Hyderabad, Bengaluru, Mumbai, Delhi NCR, Pune, Ahmedabad, and Goa. CHOSEN also ships internationally, reaching countries like the US, UK, Australia, Canada, UAE, Singapore, France, Sweden, Portugal, the Czech Republic, Hong Kong, and Thailand.
The brand stands in competition with other skincare companies like Avène, Heliocare, Cetaphil, Sebamed, Shiseido, and Dr. Sturm.