Slayd: Transforming Fashion Discovery

Slayd, a fashion discovery platform based in Gurugram, has secured Rs 1.5 crore in a pre-seed funding round led by ajvc, a fund for early-stage ventures established by Aviral Bhatnagar. This funding values the startup at around Rs 16.66 crore after the investment. The funds will be allocated to expanding the team and growing their private-label initiative, known as Slayd Originals.

About Slayd and its Founders

Founded in 2025 by alumni from IIT Roorkee, including Sparsh Jain, Harsh Porwal, and Kumar Prasang, Slayd brings together fashion products from over 300 marketplaces and direct-to-consumer brands. The platform adds approximately 1 lakh new products every month and employs a unique model to assess products across more than eight criteria to uncover upcoming trends.

User Engagement and Retention

The startup reports having surpassed 200,000 users, boasting an impressive month-one retention rate exceeding 40%. Active users engage with the platform for more than 10 sessions each month, while Slayd has identified over 2,000 items as potential hot sellers.

Feature Innovations and Offerings

Slayd curates products into themed collections and personalised feeds, enabling consumers to explore products from various fashion platforms effortlessly. The company has also ventured into the private-label market with Slayd Originals, which commenced its beta phase earlier this year. This brand currently handles around 1,000 orders each month, according to the startup.

The Market Challenge

Co-founder Sparsh Jain pointed out that India witnesses over 1 lakh new apparel designs released monthly across numerous fragmented e-commerce platforms. Despite this, shoppers often struggle to find current trends, leading Slayd to establish itself as the essential discovery layer for this disjointed market.

Leveraging Data for Better Products

Slayd utilises trend data and product information to pinpoint styles that can be developed under the Slayd Originals brand. Co-founder Harsh Porwal highlighted their advantage in identifying customer preferences before designing their own products. By overseeing the design and supply chain, they aim to deliver high-demand styles to consumers with improved pricing, quality, and a more consistent shopping experience.

Future Plans

With this recent funding, Slayd aims to grow its team and enhance the scale of Slayd Originals.