Zoomies: Innovative Pet Food Startup Raises Rs 5 Crore in Funding

Zoomies, a pioneering pet food startup, has successfully secured Rs 5 crore in a pre-seed funding round. This investment was led by D2C Insider Super Angels with contributions from a variety of founders and operators, including Pallavi Mohadikar, Gaurav Munjal and Roman Saini from Unacademy, Puneet Gupta, and other industry veterans. The newly acquired funds will be utilised to enhance manufacturing capabilities, strengthen the supply chain, increase brand visibility through influencer-led campaigns and proprietary intellectual properties, and broaden distribution channels, particularly in quick commerce, according to a press release from Zoomies.

About Zoomies and its Vision in the Pet Food Sector

Founded in September 2025 by Sumedh Battewar and Spriha Choubey, Zoomies is on a mission to rectify the issues prevalent in the pet food industry. Many commercially accessible pet products are excessively processed, with unclear ingredient lists, reliance on fillers, and extensive use of synthetic additives. Zoomies aims to fill this gap by offering a clean and affordable range of nutritional products with transparent ingredient sourcing.

Market Insights and Product Offerings

The Indian pet food market is reportedly growing at nearly double the rate of traditional Fast-Moving Consumer Goods (FMCG). Zoomies is set to launch with a robust line of cat food products, alongside a select range of dog food items. Their pricing model is designed to cater to a diverse audience, offering options that span from affordable, high-volume products to premium items that use advanced freeze-dried technology.

Expansion Strategy of Zoomies

Zoomies’ expansion plan focuses on a nationwide rollout using both Direct-to-Consumer (D2C) approaches and platforms like Amazon. Additionally, the startup is set to capitalise on quick commerce in key metropolitan areas including Bengaluru, Mumbai, Hyderabad, and Chennai.