Truliv’s Strategic Equity Partnership with BCCL

Co-living startup Truliv has established a strategic equity alliance with Bennett, Coleman and Company Limited (BCCL) valued at Rs 356.50 crore. The Chennai-based enterprise previously secured 2.1 million US dollars in a seed funding round from DRA Homes and additional investors.

As per a press release, the newly acquired funds will facilitate Truliv’s expansion into new cities, enhance its technological infrastructure, and develop the next range of alternate asset classes in hospitality, which include holiday homes and retirement living.

About Truliv

Founded in 2019 by Rohit Reddy and Ranjeeth Rathod, Truliv operates under DRA and is dedicated to innovating the alternate asset class hospitality sector in India. The company aims to provide effective and future-ready living solutions that respond to the changing demands of various demographic groups.

Business Model and Target Audience

Utilising a built-to-suit, asset-light model, Truliv claims to integrate real estate effectiveness with hospitality excellence. Its high-occupancy properties cater to the increasing number of mobile professionals, digital nomads, and young urban migrants in India.

Current and Future Offerings

Truliv is presently active in the holiday homes sector as its second asset class, while several more initiatives are in the pipeline. The forthcoming portfolio includes student accommodation, retirement communities, and nature-centric living solutions. Each new offering aims to transform residential experiences through innovation, quality, and lifestyle alignment.

Future Growth Projections

With intentions to branch out into new cities and diversify into growing segments such as holiday homes, retirement living, and nature-centric stays, the company anticipates generating Rs 200 crore in annual revenue over the next three years.