WiseLife Secures Funding to Elevate Yoga and Fitness Products

WiseLife, a brand focusing on yoga and home fitness essentials, has successfully raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. The brand gained significant attention after appearing on Shark Tank India Season 3, securing investments from all four sharks: Aman Gupta, Anupam Mittal, Ritesh Aggarwal, and Namita Thapar.

Previously, the startup acquired $145K in seed funding in September 2024.

The newly acquired funds will be directed towards establishing WiseLife as India’s premier brand for eco-friendly yoga mats and wellness products that skillfully combine unique design with affordability, as stated in a recent press release.

About WiseLife and Its Mission

Founded in 2022 by Prateek Kedia, WiseLife is committed to enhancing everyday wellness through thoughtfully designed yoga gear. The brand features a carefully selected range of biodegradable yoga mats, fitness equipment, and lifestyle accessories, all while prioritising durability, design, and sustainability at accessible price points.

Market Opportunity for Yoga Products

Market data indicates that India’s yoga mat market is anticipated to expand from $1.4 billion in 2024 to $2.2 billion by 2033. Meanwhile, the global market is projected to reach $26.5 billion by 2030.

Future Aspirations of WiseLife

WiseLife aims to explore innovative ideas and develop even more exceptional products and content for yoga and fitness enthusiasts. The brand is actively building a robust customer base and has plans to introduce new product lines, enhance content and community engagement, and broaden distribution in the upcoming year.