Zepto Nova: A Programme to Elevate Indian Startups

Zepto has introduced the first cohort of eight startups chosen for Zepto Nova, an initiative designed in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT) within the Ministry of Commerce and Industry. This programme aims to enhance the growth of promising Indian startups by providing them with opportunities for market access, improved discoverability, and logistical assistance through Zepto’s hyperlocal quick-commerce framework.

The inaugural edition garnered 49 applications from various regions of India, with 25 startups making it to the final pitch phase. After an intensive two-day evaluation, eight startups were selected for integration into the programme. This cohort encompasses various sectors including food and beverages, sustainable energy, educational toys, and consumer brands.

Selected Startups in the Zepto Nova Initiative

The startups included in the inaugural cohort are Milleto Nutto, Aloe Ecell, Flavours of Calicut, Thy Chocolate, No Cap Foods, Nesta Toys, Watch Out, and Makerverse. Several of these enterprises are led by women and are first-generation startups, reflecting the rich diversity within India’s startup ecosystem.

Innovative Ventures in the Cohort

Aloe Ecell is working on an innovative aloe-vera-based battery, Flavours of Calicut aims to create a national brand for Kerala snacks, while Thy Chocolate is dedicated to producing artisanal bean-to-bar chocolates.

Sanjiv Singh, Joint Secretary at DPIIT, underscored the importance of the initiative, stating that as the nation celebrates a decade of the Startup India programme, efforts like Zepto Nova illustrate the evolving maturity of India’s startup landscape, where established ventures are fostering the advancement of newer startups.

About Zepto

Founded in 2020 by Aadit Palicha and Kaivalya Vohra, Zepto is a prominent quick-commerce platform in India. The company leverages technology and a network of delivery centres to facilitate rapid local deliveries. Zepto’s offerings span various categories including groceries, household electronics, beauty products, apparel, toys, and everyday necessities. The Zepto Café serves as the company’s food arm, delivering freshly prepared meals via the Zepto app.