Investment in FIG Living by Aman Gupta

Investment by entrepreneur and investor Aman Gupta in the design-driven home and living brand FIG Living has taken place through his investment firm SailThru Ventures. This investment solidifies Gupta’s ongoing partnership with FIG founder Sushant Sharma, who previously collaborated with him at boAt.

Overview of FIG Living

Established in 2025, FIG Living began its journey with a focus on lighting offerings, including table lamps, portable lamps, pendant lights, wall lights, and floor lamps. Since its inception, the brand has broadened its reach to encompass side tables, accent furniture, and tabletop items, aiming to create a more comprehensive home and lifestyle platform.

Current Financial Performance

FIG Living currently boasts an annual revenue run rate of approximately Rs 12 crore and serves over 40,000 customers. The brand is experiencing a growth trajectory of about 20% quarter-on-quarter and is aiming for an annual revenue run rate of Rs 18 crore post the upcoming festive season.

Innovative Product Development

The company uniquely develops its products in-house and has successfully secured over 36 design patents. Notably, around 80% of its product range utilises knock-down and DIY formats, enabling customers to assemble items at their convenience while minimising transportation expenses and complexity.

Plans for Expansion

With this investment, FIG Living intends to broaden its distribution network, enhance physical brand experiences, and increase consumer touchpoints. The brand is also set to explore international design partnerships and collaborations.

Manufacturing and Future Growth

Products are manufactured in India at an affiliated facility located in Greater Noida. FIG Living plans to diversify beyond lighting, venturing into various other home and lifestyle categories.