Amazon India’s Black Friday Sale is set to take place from 28 November to 1 December 2025, with early deals already accessible in categories including smartphones, appliances, fashion, beauty, home essentials, and more. The event features significant discounts on renowned brands such as Apple, Samsung, OnePlus, HP, LG, Gap, and Armani Exchange, along with exciting new products like WHOOP 5.0 and Ray-Ban Meta Smart Glasses. Shoppers can enjoy savings of up to 10 percent on select credit card transactions from Axis, Bank of Baroda, HDFC, and Amazon Pay ICICI.
Highlights
AI-Enabled Shopping Experience
This year’s sale emphasises AI-driven shopping. Amazon’s assistant Rufus will aid in product discovery and offer personalised recommendations, while Lens AI allows customers to shop for items effortlessly by taking photos. Additional tools like review summaries, room visualisation aids, and buying guides are designed to ease decision-making across various categories.
Curated Sections and Offers
The Black Friday event includes curated sections like New Deal Drop, 8PM Deals, Upgrade at 99 with no-cost EMI, Top 100 Influencer Favourites, Doorbuster Deals, and themed stores focused on travel, weddings, gifts, winter essentials, and exchanges.
Tech and Electronics Savings
Amazon promises remarkable discounts on smartphones and electronics, featuring flagship devices such as the OnePlus 13s, Samsung Galaxy S25 Ultra 5G, and the latest OnePlus 15 and Oppo Find X9 Pro 5G. Budget-friendly options like the Redmi A4 5G, realme Narzo 80 Lite 5G, and iQOO Z10x 5G are also included in the early offers.
Customers can enjoy discounts of up to 80 percent on accessories from brands like boAt, JBL, Sony, and Apple, alongside reductions of up to 75 percent on tablets, cameras, and smartwatches. Additionally, laptops from Dell, ASUS, HP, and Lenovo will be available with discounts of up to 45 percent.
Brand-specific deals include the Galaxy S25 Ultra 5G available at an effective price of INR 1,18,999 with bank discounts, OnePlus 15 starting from INR 69,499 with offers, and the Redmi A4 5G priced at INR 7,999. Reduced prices are also featured for accessories, wearables, and audio devices from multiple brands.
Home Appliances and Kitchen Discounts
Home appliances will feature discounts of up to 65 percent, covering refrigerators and washing machines from brands like Samsung, LG, Bosch, and Haier, along with dishwashers and air conditioners with additional bank-linked offers. Kitchen appliances, such as chimneys and microwaves, will also see significant price reductions.
Fashion and Beauty Offers
Fashion and beauty products will be on sale with discounts reaching up to 70 percent, featuring brands like GAP, Puma, Vero Moda, and New Balance. The personal care category includes savings on grooming tools and perfumes, with popular items like Jaguar Classic Black at attractive prices.
Amazon Bazaar and Everyday Essentials
Amazon Bazaar includes up to 80 percent off on home décor, accessories, cleaning essentials, and apparel starting from INR 99. Grocery items, pantry supplies, baby care, and pet care will be discounted by up to 60 percent, while Amazon Fresh will offer up to 50 percent off on staples, household products, and beauty essentials.
Smart Home and Entertainment Discounts
Echo speakers, Fire TV devices, and Fire TV-enabled smart TVs will be discounted by up to 45 percent. Special offers feature the Echo (4th Gen) priced at INR 5,000, Fire TV Stick HD at INR 2,999, and the new Fire TV Stick 4K Plus for INR 4,999.
Amazon Pay and Prime Benefits
Prime members utilising the Amazon Pay ICICI Bank credit card will receive unlimited 5 percent cashback, while non-Prime customers will get 3 percent. Amazon Pay Later enables instant credit and rewards, in addition to travel perks that offer discounts on flights, hotels, and bus bookings.
Prime members continue to benefit from free same-day and next-day delivery on a broad selection of products, exclusive access to sales, and entertainment advantages through Prime Video and Amazon Music.