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Upgraded iPad Air with M3 Chip Unveiled

Apple has launched an enhanced iPad Air featuring the M3 chip, which brings remarkable performance enhancements and extensive support for Apple Intelligence. This new range, revealed today, is available in two sizes: 11-inch and 13-inch.

Performance Improvements of the iPad Air with M3

The iPad Air equipped with M3 is reported to be nearly double the speed of the older M1 model and up to 3.5 times quicker than devices using the A14 Bionic chip, as per Apple’s claims. In addition to performance upgrades, the tablets feature a revamped Magic Keyboard, superior Apple Pencil Pro support, and utilize iPadOS 18, which incorporates advanced AI functionalities.

Pricing and Availability of the iPad Air (M3)

The price for the iPad Air (M3) begins at ₹59,900 for the 11-inch version and ₹79,900 for the 13-inch model. Pre-orders commenced today, with sales slated to start on March 12.

M3 Chip Enhancements

Apple’s M3 chip considerably accelerates the iPad Air’s processing capabilities, graphics performance, and AI features. The 8-core CPU is 35% quicker than the M1 chip, while the 9-core GPU offers a 40% increase in graphics efficiency. The Neural Engine has received a 60% speed improvement, enhancing AI functionalities in image editing, note-taking, and content creation.

Apple’s Perspective

Bob Borchers, Apple’s vice president of Worldwide Product Marketing, noted that the success of iPad Air stems from its exceptional blend of robust performance, portability, and compatibility with advanced accessories, all presented at a reasonable price.

AI Features in the New iPad Air

The latest iPad Air is designed to leverage Apple Intelligence, introducing features that empower users to edit images, generate content, and refine their writing skills.

Key AI-Driven Tools

• Image Wand in Notes: Transforms rough sketches into polished illustrations.
• Clean Up in Photos: Eliminates unwanted objects from pictures.
• Writing Tools: Enhances grammar, rephrases expressions, and boosts readability.
• Genmoji and Image Playground: AI-driven emoji and image creation.

Apple has integrated ChatGPT into both Siri and Writing Tools, enabling users to access AI support seamlessly without transitioning between applications. Importantly, ChatGPT is available without the requirement of an account, and Apple prioritises user privacy by masking IP addresses and disallowing data retention.

Redesigned Magic Keyboard for iPad Air

The newly designed Magic Keyboard for iPad Air features the following enhancements:

• A larger trackpad for improved precision.
• A 14-key function row for swift access to volume, brightness, and other controls.
• A robust machined aluminium hinge paired with a USB-C port for charging.

Pricing for the Magic Keyboard starts at ₹26,900 for the 11-inch version and ₹29,900 for the 13-inch variant. Additionally, Apple has introduced the Apple Pencil Pro, which provides advanced touch and motion sensitivity.

Pricing and Special Offers

• iPad Air (M3) 11-inch: ₹59,900 (Wi-Fi) | ₹74,900 (Wi-Fi + Cellular)
• iPad Air (M3) 13-inch: ₹79,900 (Wi-Fi) | ₹94,900 (Wi-Fi + Cellular)
• Magic Keyboard for iPad Air: ₹26,900 (11-inch) | ₹29,900 (13-inch)
• Apple Pencil Pro: ₹11,900

Special pricing is available for students and educators:

• iPad Air (M3) 11-inch: ₹54,900
• iPad Air (M3) 13-inch: ₹74,900

The latest iPad Air models can be pre-ordered starting today and are set to be available in Apple stores and authorised retailers from March 12.
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