Apple Sets Sights on Robotics Growth, but Mass Production Not Expected Until 2028: Report

Apple Sets Sights on Robotics Growth, but Mass Production Not Expected Until 2028: Report

Apple’s Robotics Endeavour: Advancing Smart Home Ecosystems

Apple is reportedly making strides in the robotics sector, with intentions to create both humanoid and non-humanoid robots as part of its broader smart home ecosystem, as indicated by TF Securities analyst Ming-Chi Kuo. Currently, this initiative is at the proof-of-concept stage, and mass production is not expected to commence until after 2028, reflecting a significant long-term investment in this area.

Focus on User Interaction Over Design

In a recent update on X (formerly Twitter), Kuo stated that Apple’s primary interest lies not in the design of the robots but in enhancing user interactions through advanced sensor technology and software integration. In contrast to other firms that prioritise creating human-like robots, Apple prefers to label its designs as “anthropomorphic,” steering clear of the term “humanoid.”

Innovation through Research

Apple has showcased its enthusiasm for robotics by publishing various research papers. Last week, the company unveiled its ELEGNT framework, aimed at enabling non-humanoid robots to convey intent and engage with users through movements rather than physical characteristics.

Exploration of Expressive Movements

Apple is examining both humanoid and non-humanoid robots as components of its future smart home ecosystem, with these products currently in the initial proof-of-concept phase. While the debate continues within the industry regarding the advantages of humanoid versus non-humanoid designs, Kuo’s observations note that the framework was highlighted with a lamp-shaped robot capable of expressive movements to connect with users, thus providing a more engaging experience. These movements, however, do not directly enhance task completion, revealing Apple’s intention to investigate the emotional and perceptual facets of robotics in addition to practical functionality.

Strategic Talent Attraction

Apple’s open discussion of its robotics research could be a strategic move to attract skilled professionals in the fast-evolving AI and robotics landscape. Kuo suggests that by revealing its ambitions in robotics, Apple is positioning itself to become a future frontrunner in consumer robotics, laying the groundwork for a software-centric approach to smart automation.

Foldable iPhone Still in Development

Furthermore, the analyst pointed out that Apple’s long-awaited foldable iPhone remains in the proof-of-concept phase, indicating that the company is still fine-tuning its upcoming product range.

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