Cashify Reports 2025 Year-End Snapshot

Cashify has announced its 2025 Year-End Snapshot, highlighting a notable 40% year-on-year growth in its refurbished direct-to-consumer (D2C) sector. The platform also recorded a 16% increase in device trade-ins, indicating a more developed market for pre-owned electronics in India.

Festive Season Trends

The festive season was a vital factor for the platform, with its influence observed more in the timing of purchases than in the total volume.

Peak Demand

During peak shopping events, the daily order volumes were approximately double compared to the non-peak days.

Trade-ins

The months associated with festive celebrations contributed to 35% of the total annual device trade-ins.

Buybacks

There was an impressive 129.42% rise in buybacks during festive times compared to other months.

Premium Shift

Over 69% of the festive demand originated from mid to mid-premium smartphones priced between ₹15,000 and ₹50,000. This trend suggests that consumers are prioritising performance over merely seeking the lowest price.

Sustainability and 2026 Outlook

Cashify aims to enhance its environmental contributions next year, intending to save 24 lakh (2.4 million) devices from entering landfills in 2026. The platform has plans to extend its retail network to over 300 physical stores. While smartphones will remain a core focus, Cashify is branching into various other categories:

New Categories

Tablets, gaming consoles, smart wearables, and enterprise devices are projected to gain a larger share within the business. A new agreement to become a certified reseller of Amazon devices will further expand the selection of products available.

Growth Projections

The company anticipates a broad growth rate of 30–35% across all business areas in 2026.

Nakul Kumar, Co-Founder of Cashify, remarked that Indian consumers are transitioning towards a “mature, continuous upgrade cycle.” The company observed that demand is not confined to major cities anymore, but is spreading throughout the country as more doorstep pick-up services and retail locations become accessible. Established in 2013, Cashify is currently an official trade-in partner for prominent brands such as Apple, Samsung, and OnePlus, featuring a monthly active user base of 10 million.