AI Mode in Google Search: An Enhanced Experience in India
Google has officially introduced AI Mode in India, providing users with a more sophisticated and interactive search experience. This feature, which is part of Google Search, utilises a tailored version of Gemini 2.5 and is currently accessible in English through Google Labs.
Advanced Query Handling with AI Mode
AI Mode is tailored to manage intricate, multi-layered inquiries that typically necessitate multiple individual searches. By dissecting user questions into various subtopics, AI Mode facilitates a deeper investigation of the web, presenting summaries, follow-ups, and links to pertinent content.
User Engagement with Longer Queries
Google has noted that initial testers are already using longer queries—two to three times the standard search length—leveraging this tool for activities like trip planning, product comparisons, and deciphering complex how-tos.
Voice and Visual Search Integration
In addition to text-based searches, AI Mode is optimised for voice and visual inquiries, capitalising on the growing popularity of Google Lens in India. Users can pose questions verbally or upload images directly to the app. For instance, an individual can capture a photo of a plant and request care instructions, receiving a detailed step-by-step reply along with helpful links.
Extensive Information Systems
This innovative feature incorporates Google’s vast information systems, including real-time data from the Knowledge Graph, shopping details, and more. It also accommodates follow-up inquiries, enabling users to refine or broaden their searches.
Commitment to Quality and Accuracy
Google stresses that AI Mode is anchored in the company’s established quality and ranking protocols, with the feature displaying traditional search results when AI confidence is insufficient. The company is actively seeking new techniques to enhance accuracy and factuality.
Building on Existing Success
AI Mode is an extension of the previously successful AI Overviews, which Google reports are now benefiting over 1.5 billion users monthly. In regions like India and the US, this has resulted in a 10% uptick in engagement with more intricate search queries.
Accessing AI Mode in India
Users in India can now experience AI Mode through the Labs section within the Google app, available on both Android and iOS platforms.