HMD Launches New Music-First Feature Phones for Audio Enthusiasts

Human Mobile Devices (HMD) has introduced two innovative music-focused feature phones, the HMD 130 Music and HMD 150 Music, specifically aimed at India’s music-loving mobile demographic. With price tags of ₹1,899 and ₹2,399 respectively, both devices are equipped with robust loudspeakers, dedicated music controls, and impressive battery longevity. In addition to this launch, HMD has renewed its collaboration with the IPL team Rajasthan Royals as their official smartphone partner for the 2025 season, showcasing their commitment to sporting initiatives.

Feature Phones Continue to Flourish in India

The release of these phones coincides with the ongoing relevance of feature phones for millions across India, particularly in Tier 2 and Tier 3 cities, where reliability, user-friendliness, and long-lasting battery life are essential.

Powerful Battery and Features

Both the HMD 130 Music and HMD 150 Music are equipped with a substantial 2500mAh battery, enabling up to 50 hours of music playback and an impressive 36 days of standby time. They support Type-C fast charging and come with Bluetooth 5.0, as well as both wireless and wired FM radio, along with earphones included in the package. Users can also enhance storage capacity by up to 32GB through microSD cards.

Unique Features of Each Model

The HMD 130 Music boasts built-in UPI functionality, while the HMD 150 Music introduces a scan-and-pay feature—an exceptional yet beneficial addition to the feature phone market. The HMD 130 also presents a dual flashlight feature, text-to-speech capabilities in both Hindi and English, and a scratch-resistant display, enhancing its practical benefits.

Available Colours and Durability

The HMD 130 Music comes in Blue, Dark Grey, and Red, while the HMD 150 Music is available in Light Blue, Purple, and Grey. Both models feature reinforced corners and sturdily constructed bodies, designed to endure everyday use.

Executive Comments on the Launch

Ravi Kunwar, VP and CEO of HMD India and APAC, stated that HMD recognises the diverse requirements of Indian users, catering to both those who prefer reliable feature phones and those adopting cutting-edge smartphone technology. With the introduction of the HMD 130 and HMD 150 Music, the company is dedicated to delivering robust, long-lasting devices that offer an outstanding mobile experience, particularly for first-time users. Furthermore, the addition of an entry-level 5G smartphone aims to provide high-speed connectivity to a broader audience. HMD is proud to renew its cooperation with the Rajasthan Royals, enhancing its connection with Indian consumers through their enthusiasm for cricket. The company looks forward to a fruitful partnership ahead.

Insights from Rajasthan Royals

Alok Chitre, Chief Business Officer of Rajasthan Royals, remarked on the renewal of the partnership, highlighting the understanding of the varied needs of Indian consumers, from those seeking trusty feature phones to individuals embracing advanced smartphone technology. The commitment to offering reliable and durable devices that enhance the mobile experience remains strong. The team is also enthusiastic about the launch of the entry-level 5G smartphone, aimed at expanding high-speed internet access to more users, and recognises the importance of the renewed partnership with HMD as a means of engaging with cricket enthusiasts in India. The anticipation for a successful collaboration in the future is evident.