Highlights
Lava Play Ultra 5G: A New Era in Gaming Smartphones
Lava has entered the gaming smartphone market with the introduction of the Play Ultra 5G, a mid-tier device featuring the MediaTek Dimensity 7300 processor. Retailing at ₹13,999 (including bank offers), this smartphone will be exclusively available on Amazon starting from 25 August.
Designed for Gaming Enthusiasts
The Play Ultra is crafted for those passionate about gaming, showcasing a 6.67-inch FHD+ flat AMOLED display that boasts a 120Hz refresh rate and a peak brightness of 1000 nits, delivering fluid and vibrant visuals. The phone’s support for 10-finger multi-touch makes it ideal for intricate in-game maneuvers. An impressive AnTuTu score of over 700,000 attests to its performance capabilities, while MediaTek’s HyperEngine technology amplifies frame rates, efficiency, and overall gaming experience.
Stylish and Rugged Design
This smartphone features an IP64-rated rugged design, available in Arctic Frost and Arctic Slate finishes. It is also equipped with dual stereo speakers, ensuring an immersive audio experience.
Photography Features
The camera system includes a 64MP Sony IMX682 primary sensor complemented by a 5MP macro lens, along with a 13MP front camera for selfies and video calls. Key camera functionalities encompass Night Mode, HDR, Portrait, Panorama, Slow Motion, Dual View Video, and Google Lens integration.
Battery and Performance
Powering the device is a 5000mAh battery that supports 33W fast charging, allowing it to charge from 0 to 100 percent in just 83 minutes. Lava claims that users can enjoy up to 45 hours of talk time and approximately 650 minutes of uninterrupted YouTube streaming.
Operating System and Updates
The phone is shipped with Android 15 and assures customers of two significant OS updates along with three years of security patches. Additionally, Lava has introduced its Free Service@Home initiative, which provides doorstep service support to customers throughout India.
Insight from Lava’s Product Head
In discussing the launch, Sumit Singh, Head – Product at Lava International, remarked that the Play series is designed to offer outstanding gaming experiences alongside a compact, performance-oriented smartphone. Featuring the MediaTek Dimensity 7300 processor, a 120Hz refresh rate, and a flat AMOLED display optimized with Hyper Engine, the Play Ultra distinguishes itself with a robust camera, powerful chipset, and exceptional gaming experience in this segment. The new series looks to broaden their offerings, meet consumer interests, and establish new benchmarks with competitive pricing. The enthusiasm for their latest AMOLED technology is encouraging, and they are hopeful that the Play Ultra will enhance enjoyment this festive season.
Variants and Pricing
The Lava Play Ultra will be available in two configurations: 6GB RAM + 128GB storage priced at ₹14,999 (₹13,999 with offers) and 8GB RAM + 128GB storage available for ₹16,499 (₹15,499 with offers). Users can expand storage up to 1TB with a microSD card.
