Samsung Launches 2025 Bespoke AI Appliances in India

Samsung has introduced its 2025 Bespoke AI appliance collection in India, featuring a range of connected home solutions aimed at enhancing daily living through smarter, personalised control across essential household appliances. The spotlight of this new lineup is the introduction of the Bespoke AI Laundry Combo, which offers both washing and drying capabilities in one unit, along with intelligent automation, energy efficiency, and user-friendly voice control.

Bespoke AI Appliance Features

The latest products expand Samsung’s AI Home ecosystem, integrating advanced features into refrigerators, air conditioners, top-load washers, and laundry devices. The new AI Home interface has been implemented across these products, enabling real-time control, family communication, and effortless access to other connected appliances via SmartThings.

Innovative Approach

JB Park, President & CEO of Samsung Southwest Asia, mentioned that the company is excited to introduce the 2025 Bespoke AI digital appliances line to India, a fusion of innovation and purpose. These appliances are designed to be more than just smart technology; they serve as intuitive companions within Indian households. Whether it involves a child engaging with the refrigerator using AI Vision Inside, a working couple managing laundry from afar, or an older individual utilising the appliance, each touchpoint is created to be personal, seamless, and secure. Samsung is committed to four core values: Easy, Save, Care, and Secure, ensuring the rollout of interconnected AI appliances that fit into daily life. This commitment reflects a progressive approach to innovation that is rapidly advancing towards reality.

Advanced Voice and Security Features

With the upgraded Bixby assistant, integrated voice control allows the devices to respond to natural language requests and customise settings based on voice identification. Samsung maintains a focus on security, employing Samsung Knox for multi-layered protection across all devices. Many products have achieved the prestigious Diamond-level IoT security certification from UL Solutions.

Highlighted Products

The Bespoke AI Laundry Combo is particularly notable, featuring AI Wash & Dry technology, heat pump drying, a Super Speed cycle, and a 7-inch AI Home touchscreen. This unit also boasts smart functionalities like the Flex Auto Dispense System, Auto Open Door, and compatibility with SmartThings Map View to monitor all connected devices throughout the home.

Bespoke AI Refrigerator and Other Innovations

The Bespoke AI Refrigerator incorporates AI Vision Inside, which can identify up to 87 different food items, keeping tabs on expiry dates and providing recipe suggestions. Its 9-inch AI Home Display functions as a control centre for entertainment, scheduling, and appliance management.

Additionally, the Bespoke AI WindFree Air Conditioner features 23,000 micro-holes for draft-free, comfortable cooling and adaptive compressor controls. The AI Top Load Washer employs AI Wash technology to automatically adjust wash cycles to care for fabrics while saving energy.

Inclusive Design for All Users

Ghufran Alam, Vice President of Digital Appliances Business at Samsung India, emphasised that the 2025 range offers appliances designed to understand lifestyles and safeguard personal data, providing tangible conveniences through AI Home. With functionalities such as AI Vision Inside, Knox-enabled security, and inclusive design, this new lineup signifies a significant advancement towards genuinely smart, safe, and human-focused homes. Samsung is optimistic that its Bespoke AI appliances will transform modern Indian households, allowing consumers to enjoy the benefits of seamless smart home living.

Affordability and Availability

Samsung has also prioritised inclusivity with features like voice alerts, accessible displays, screen readers, and enhanced Auto Open Door functions for those with mobility or visual challenges.

The Bespoke AI Laundry Combo is priced at ₹3,19,000, delivering all-in-one washing and drying solutions with smart automation. The Bespoke AI WindFree Air Conditioner starts at ₹36,000, while the Bespoke AI Double Door Refrigerator is available from ₹44,000. For consumers interested in innovative laundry solutions, the Bespoke AI Top Load Washer starts at ₹24,500 for the 8kg version. The model featuring the Bespoke AI French Door Refrigerator, complete with an integrated AI Home display, will be available from July onwards.